Nutresa Share

$24.020
Closed $24.040
Variation -0,08%

Healthy lifestyles

Desde nuestra visión declaramos el interés por brindar calidad de vida a los consumidores a través de productos que satisfagan sus necesidades de bienestar, nutrición y placer. Convencidos del papel fundamental de las empresas productoras de alimentos en la salud y el bienestar de la sociedad, en Grupo Nutresa nos ocupamos de conocer y entender las necesidades nutricionales de nuestros consumidores.

Under the message “Enjoying life nourishes you,” this strategy is supported on four fundamental pillars: physical activity, a balanced diet, sharing with the family, and enjoying the outdoors.

The purpose of the campaign is to promote the adoption of healthy lifestyles through real–life stories and memorable activities in education and awareness, with relevant, simple, positive and proactive contents and messages.

This initiative joins the “augmented reality” strategy, launched in 2013, which seeks to strengthen informed decision making by consumers.