Grupo Nutresa knows that being part of the food sector means operating in a dynamic regulatory framework with an overview of product life cycles and even shorter technologies.
The organization has consumers and their quality of life in the center of its strategy. So, it constantly works on reformulating its portfolio and developing new products that satisfy their aspirations in nutrition, health and wellness.
This strategic priority includes, among other issues, the global challenges of overweight and malnutrition as indicated by the World Health Organization (WHO). Likewise, Grupo Nutresa recognizes that consumers are increasingly aware of their eating habits, which has increased the demand for food with greater nutritional density, but with less caloric intake.
This has led Grupo Nutresa to incorporate into its 2020 Strategy the commitment to multiply by 2,5 the portfolio of products that meets a healthy profile standard; becoming a more active corporate citizen in the way it relates to consumers; and transforming human and social capital to generate healthy habits and healthier lifestyles.