Over the first stage of its corporate venture program “Nutresa Ventures”, Grupo Nutresa will invest in highly innovative companies that are at early incorporation stages and have a great potential of producing significant changes in the food industry fundamentals.
The investment will be focused in three main capabilities:
Nutrition and Wellness: design of food solutions that meet the nutrition, health and wellness aspirations and needs of our consumers.
Go-to Market:development of new ways of engaging and reaching our customers, consumers and shoppers.
Productivity and Sustainability: adoption of technologies that maximize the Organization’s efficiency and sustainability.
This way, Grupo Nutresa opens a strategic window to new knowledge, product categories and business models that enable it to discover and embrace the new transformational forces of the industry, promote disruptive innovation and complement its current business and talent ecosystem.
The first stage of the program will be developed in alliance with Veronorte, an investment management firm that is committed to maximize the sustainable progress, the human empowerment and the common good. As part of its strategy, it designs, implements and manages corporate venture programs jointly with major companies from emerging markets.